Chop Studio ® Yerevan · UTC+04:00
Brand
Design
Creative direction
Est. Yerevan
By Ani Chopurian
Ideas
Visuals
Brands that last

I design the way I paint, with intention.

A creative studio for a bolder tomorrow. Brand identity, content, styling, art and digital design from one hand.

Start a project →
Welcome to Chop Studio

Painter, fashion designer and UI/UX designer. I build brands, content and images for founders, artists and businesses who want to be seen clearly.

See the projects →
The
Creative
Director
Drop: 01
Chop StudioYerevan
Ani Chopurian in sunglasses, leather gloves and boots in a sewing workshop
Name
Ani Chopurian
Occupation
Painter, designer
Shade
Orange, always
The holder of this card
is allowed to cut anything
P-04

your brand needs a point of view.

loud or quiet.
  • identity
  • content
  • styling
  • art

Selected Work

Bazaar editorial: model seated in a hand-painted upcycled blazer
01 · Fashion

Where old tailoring becomes new

Bazaar, an upcycled fashion label and concept store. Jackets opened up, linings turned outward, paintings sewn onto the back.

Project
Bazaar
Services
Design, styling, art direction
Place
Pushkin 4, Yerevan
Dark cinematic biography page for musician Sasha Belyaeva
02 · Music

Atmosphere as an interface

An electronic press kit for an atmospheric pop artist. Red and black, surreal sci-fi and luxury fashion in one visual system.

Project
Sasha Belyaeva EPK
Services
Visual identity, web, motion
Category
Art direction
Installation of a tree built from upcycled fabric rising from soil and driftwood
03 · Art

Roots to Canopy

Soil, driftwood and discarded clothing grown into a tree. The Bazaar idea at the scale of a room.

Project
Installation concept
Materials
Soil, driftwood, textile
Category
Art, sustainability
EcoBoost bicycle website with large repeating type
04 · Digital

EcoBoost

App and web design for a sustainable cycling company. Big editorial type, product in motion.

Project
EcoBoost
Services
App and web UI/UX
Category
Mobility
Agency website redesign with editorial fashion imagery
05 · Digital

Agency landing

A redesign for a global marketing agency: a clearer hero message, social proof and a stronger work showcase.

Project
Marketing agency site
Services
UX audit, UI design
Category
Web

Services

One studio, one eye. Strategy, look and content made by the same person, so nothing gets lost between agencies.

Brand identity

Personal and business branding built from who you are, not from a template.

Naming · Logo · Colour & type · Guidelines

Content

Instagram strategy and production. Ideas, scripts, shooting and editing, with a film director's training behind the camera.

Reels · Photo & video · Monthly plan

Styling

Styling and art direction for shoots, campaigns and events, including one-off upcycled pieces from the Bazaar atelier.

Shoots · Art direction · Upcycled looks

Digital

Websites, landing pages and apps that feel as good as they work. Behaviour, rhythm, silence and hierarchy.

Websites · Landing pages · Artist EPKs

Art

Commissioned paintings, installations and art collaborations for brands and interiors.

Commissions · Installations · Collaborations
Chop Studio · Pushkin 4

Brand Start

Order 001
Logo1 ×
Colours & typefaces1 ×
Instagram visual direction1 ×
TotalA face
Thank you for being bold
Most asked

Content Month

Order 002
Shoot day1 ×
ReelsMany
Posts & captionsPlanned
TotalA voice
No refunds on attention
Chop Studio · Pushkin 4

Full Persona

Order 003
Identity1 ×
Styling & shoot1 ×
Website1 ×
TotalA whole image
Wear it well
Art · Paintings

Painting
comes first

Composition, colour and tension on canvas are the same tools I bring to a brand or a screen. Faces without features, long black hair, a table set for two. Paintings are signed Chopurian and open for commission.

See all paintings on Instagram @anichopuryan ↗ 4 of these works already live in collectors' homes
Faceless woman in an orange dress between two dalmatians A face peeking over a table set with two red wine glasses, legs in grey trousers behind, orange ground A crowd of featureless ochre and beige heads on long necks A figure in green wrapping a long arm around a woman with long black hair A pale face with closed pink eyes and long black hair on a cream canvas A giant face behind a table with two wine glasses, a bottle and a flower Portrait of a woman with dark hair, arched brows and grey lips
Bazaar · Upcycled fashion

Bazaar

Every piece starts as a jacket, a skirt or a vest someone stopped wearing, and leaves as a one-off.

Trained in fashion design at Istituto Marangoni, I treat the inside of a garment as material: canvas, seams and raw edges become the design.

Store
Pushkin 4, Yerevan
Pieces
One of a kind, made by hand
Open to
Styling, collaborations, investment
Model in a hand-painted upcycled blazer with exposed shoulder canvas, printed silk dress and red tights
Layered cream, linen and pale blue dress on a hanger above a grassy hill
Layered linen dress
Camel tailored vest turned into a shoulder bag, lapels and pockets intact
Vest bag
Brown suede fringe bag hanging from a helicopter over snowy mountains
Fringe bag, airborne
Cream silk and lace skirt with a linen pocket, standing on moss
Silk and lace skirt

Made for icons

Hand-made bodice covered in hundreds of seashells stitched with black thread, on a mannequin
Made personally for

Kim
Kardashian

A seashell bodice, made by hand, one shell at a time, for Kim Kardashian personally.

Hundreds of shells sewn onto white cotton and bound with loose black thread, so the piece reads like a shoreline drawn in ink.

Piece
Seashell bodice
Made for
Kim Kardashian
Materials
Seashells, cotton, black thread
Made by
Ani Chopurian, by hand
Cover art design

Beyoncé
Lemonade

Cover art for Beyoncé’s LEMONADE: a back-facing figure, wrapped in fur, with one quiet title.

  1. Research Beyoncé’s brand and visual themes
  2. Mood mystery and strength, built in layout
  3. Type bold, minimal, one strong hierarchy
  4. Atmosphere moody tones and cinematic blur
  5. Polish colour and spacing, fine-tuned
Process board for the Beyoncé LEMONADE cover: poster variations and five design steps
Interview

Inside
Bazaar

Ani shows the store and talks about upcycling, the pieces and the ideas behind them.

Watch on YouTube ↗
Interview · BazaarYouTube ↗
Creative direction

The
film

Concept, styling and creative direction by Ani Chopurian.

Watch on Instagram ↗
Film · Creative direction by Ani ChopurianInstagram ↗

10 years.

10 years of design experience. Product, brand, content and art, for companies like Picsart, EDIF, AGA and MusicPromoToday.

2015–18

Picsart

2018–19

AllMe

2019–22

MusicPromoToday

2020–21

EDIF

2021–23

AGA

2024–25

Wirestock

Now

Chop Studio

Awards & nominations

  • A' Design Award & CompetitionBest Creative Direction
  • European Design AwardsBest UI Design
  • Vogue ItaliaFeatured, art project of the week

Certifications

  • Certified UX Designer (CXA)Nielsen Norman Group
  • Interaction Design FoundationUX and interaction design certifications
  • Product Design CertificationGeneral Assembly
Old Polaroid of Ani as a newborn, wrapped in a white lace blanket
Ani, the beginning
About

For me, design is about behaviour, rhythm, silence and hierarchy.

I'm Ani Chopurian, a painter, fashion designer and UI/UX designer from Yerevan. I see brands and digital products as living spaces: every button has weight, every layout has tension, every interaction tells a story.

I founded ArtKvartal, a community and cultural hub for artists, and Bazaar, my upcycling label. Chop Studio brings all of it under one roof. My mission is simple: to create things that feel as good as they function.

Artistic sensitivityUser psychologyBusiness clarity
Graphic DesignTbilisi State Academy of Arts
Fashion DesignIstituto Marangoni, Milano
CulturologyYerevan State University
Film DirectingArmenian State Pedagogical University

Let's talk

Emailanichopuryan@gmail.com
Phone · WhatsApp+374 96 202 423
Instagram@chopurian ↗
StudioPushkin 4, YerevanFirst 20-minute call is free
Visitor pass · All areas
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Name
You
Occupation
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Access
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Valid from the first call
Chop Studio© 2026 Chop Studio by Ani Chopurian