
Where old tailoring becomes new
Bazaar, an upcycled fashion label and concept store. Jackets opened up, linings turned outward, paintings sewn onto the back.
- Project
- Bazaar
- Services
- Design, styling, art direction
- Place
- Pushkin 4, Yerevan
A creative studio for a bolder tomorrow. Brand identity, content, styling, art and digital design from one hand.
Start a project →Painter, fashion designer and UI/UX designer. I build brands, content and images for founders, artists and businesses who want to be seen clearly.
See the projects →
your brand needs a point of view.

Bazaar, an upcycled fashion label and concept store. Jackets opened up, linings turned outward, paintings sewn onto the back.

An electronic press kit for an atmospheric pop artist. Red and black, surreal sci-fi and luxury fashion in one visual system.

Soil, driftwood and discarded clothing grown into a tree. The Bazaar idea at the scale of a room.

App and web design for a sustainable cycling company. Big editorial type, product in motion.

A redesign for a global marketing agency: a clearer hero message, social proof and a stronger work showcase.
One studio, one eye. Strategy, look and content made by the same person, so nothing gets lost between agencies.
Personal and business branding built from who you are, not from a template.
Naming · Logo · Colour & type · GuidelinesInstagram strategy and production. Ideas, scripts, shooting and editing, with a film director's training behind the camera.
Reels · Photo & video · Monthly planStyling and art direction for shoots, campaigns and events, including one-off upcycled pieces from the Bazaar atelier.
Shoots · Art direction · Upcycled looksWebsites, landing pages and apps that feel as good as they work. Behaviour, rhythm, silence and hierarchy.
Websites · Landing pages · Artist EPKsCommissioned paintings, installations and art collaborations for brands and interiors.
Commissions · Installations · CollaborationsComposition, colour and tension on canvas are the same tools I bring to a brand or a screen. Faces without features, long black hair, a table set for two. Paintings are signed Chopurian and open for commission.
Every piece starts as a jacket, a skirt or a vest someone stopped wearing, and leaves as a one-off.
Trained in fashion design at Istituto Marangoni, I treat the inside of a garment as material: canvas, seams and raw edges become the design.






A seashell bodice, made by hand, one shell at a time, for Kim Kardashian personally.
Hundreds of shells sewn onto white cotton and bound with loose black thread, so the piece reads like a shoreline drawn in ink.
Cover art for Beyoncé’s LEMONADE: a back-facing figure, wrapped in fur, with one quiet title.

Ani shows the store and talks about upcycling, the pieces and the ideas behind them.
Watch on YouTube ↗
Concept, styling and creative direction by Ani Chopurian.
Watch on Instagram ↗10 years of design experience. Product, brand, content and art, for companies like Picsart, EDIF, AGA and MusicPromoToday.

For me, design is about behaviour, rhythm, silence and hierarchy.
I'm Ani Chopurian, a painter, fashion designer and UI/UX designer from Yerevan. I see brands and digital products as living spaces: every button has weight, every layout has tension, every interaction tells a story.
I founded ArtKvartal, a community and cultural hub for artists, and Bazaar, my upcycling label. Chop Studio brings all of it under one roof. My mission is simple: to create things that feel as good as they function.
© 2026 Chop Studio by Ani Chopurian